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Gifts 5 min read

The gift that makes people cry (in a good way)

A thoughtfully made album can hold more significance than almost any other present for a milestone.

The gift that makes people cry (in a good way)

Anniversaries, retirements, big birthdays, a memorial. The difficulty with all of them is the same: the person has everything they need, and nothing you can buy says what you actually want to say.

An album of their own photographs does, because it is the one gift that cannot be bought for anyone else.

Why it lands so hard

Nobody expects it. People are used to receiving objects; they are not used to receiving their own life, edited and printed properly. The reaction is almost always the same: a pause on the first spread, then very slow page turns, then a story you have never heard about a photograph you have looked at a hundred times.

It works because someone spent time on it. Not money, time: choosing, ordering, deciding what mattered. That effort is legible in the finished thing, and it is the part people respond to.

What you need

Less than you think. Fifty or sixty photographs make a lovely book, and they do not need to be good in any technical sense. Snapshots, Polaroids, phone pictures and prints from a shoebox all sit together perfectly well; the mixture is often the point.

Gaps are workable too. A wedding with two surviving photographs and a strong decade in the middle still makes a book; it just becomes a book about the middle, with the wedding as its opening note.

Practical notes

Allow six to eight weeks. Gathering photographs from relatives always takes longer than expected, and if anything needs scanning or restoring, that sits at the front of the schedule. Christmas and big anniversaries need starting earlier than feels necessary.

Enlist one accomplice: a sibling, a son or daughter, someone with access to the family photographs and a reason to be discreet. Two people gathering material is much faster than one, and it keeps the surprise intact.

Consider more than one copy. Once the album is designed, further copies are charged for printing and binding only, and a soft back edition is an inexpensive way to give everyone one. For a milestone that matters to a whole family, a single volume can be a slightly awkward gift to hand over.

A word on memorials

Some of the most valued albums I make are for people who have died. They are hard to commission and harder to work on, and they matter enormously to the people who receive them. If that is what you are considering, take your time; there is no deadline, and it is better made carefully than quickly.

Whatever the occasion, the brief is the same. Send me the photographs and tell me about the person. The rest is my job. Most of these become celebration albums; the same thinking applies to a retirement or long-service gift from a company.

Ian Bursill · Bursill Albums Start your album →